Articles and Chapters

 

Allenby, G. M., D. G. Bakken and P. E. Rossi. (2004), “The Bayesian revolution,” Marketing Research, Summer 2004, 20-25.

 

Bakken, D. G. (2012), "Are you sure the price is right?  Rational research methods, irrational consumers."  Marketing Research, Summer 2012, 8-14.

 

Bakken, D. (2012), "Riding the value shift in market research:  Only the paranoid survive," in Celebrating Change: 65 Years, 45-57, Amsterdam: ESOMAR.

 

Bakken, D. G. (2011), "The flavours of insight:  Four ways to understand where insights come from," Research World Magazine, November/December, 50-53.

 

Bakken, D. G. (2007),  “Visualize it: Agent-based simulations may help you make better marketing decisions,” Marketing Research, Winter 2007, 22-29.  Winner of the David K. Hardin Award for best article in Marketing Research.

 

Bakken, D. G. (2006), “Agent-based simulation for improved decision making,” in B. Orme (ed.), Sawtooth Software Conference Proceedings 2006, Sequim, Washington:  Sawtooth Software.

 

Bakken, D. G. (2003), “Using genetic algorithms in marketing research,” in B. Orme (ed.), Sawtooth Software Conference Proceedings 2003, 300-330, Sequim, Washington:  Sawtooth Software.

 

Bakken, D. G. (2001), “The quest for emerging customer needs,” Marketing Research, 13, 4, 30-34. 

 

Bakken, D. G. and L. Bayer (2001), “Increasing the value of choice-based conjoint with ‘build your own’ configuration questions,” in B. Orme (ed.), Sawtooth Software Conference Proceedings 2001, 99-110, Sequim, Washington:  Sawtooth Software.

 

Bakken, D. and M. K. Bond (2004), “Estimating preferences for product bundles vs. a la carte choices,” in B. Orme (ed.), Sawtooth Software Conference Proceedings 2004, 123-131, Sequim, Washington:  Sawtooth Software.

 

Bakken, D. G. and C. L. Frazier (2006), “Conjoint analysis:  Understanding consumer decision making,” in R. Grover and M. Vriens (eds.), The Handbook of Marketing Research:  Uses, Misuses, and Future Advances, Thousand Oaks, California:  Sage Publications.

 

Bakken, D. G. and R. A. Parker (2007), "Predicting the unpredictable:  Agent-based models for marketing research," in P. Mouncey and F. Wimmer (eds.), Market Research Best Practice:  30 Visions for the Future," Chichester: John Wiley & Sons.

 

Rice, J. and D. G. Bakken (2006), “Estimating attribute utilities from ‘design your own product’ data:  Chapter 3,” in B. Orme (ed.), Sawtooth Software Conference Proceedings 2006, Sequim, Washington:  Sawtooth Software.