discovery and framing

“We cannot solve our problems with the same thinking we used when we created them."

- Albert Einstein

We begin every engagement with discovery and problem framing.  Of course, discovery and framing is most valuable when we're facing a new problem where old solutions do not apply, but we have found that this process adds value to every engagement.


Here are some of our discovery and framing tools:


Inside/Outside Assessments utilize in-depth interviews with key internal stakeholders and key customers and lead users as well as review of previous studies and secondary data.


Our Discovery & Framing Lab leverages a collaborative brainstorming platform to quickly align stakeholders around the key issues, hypotheses, and risks that surround the critical business problem we are addressing.


The Business Model Canvas is useful for describing and analyzing your business.  We use the canvas to “decompose” your business into the nine blocks of a successful business model (Partners, Activities, Value Propositions, Customer Relationships, Customer Segments, Resources, Channels, Cost Structure and Revenue Streams) to better understand the overall context of your strategic problem.


Problem Map helps us quickly visualize our current understanding of the business situation—the objectives, hypotheses, current assumptions, existing evidence and knowledge gaps.  


Decision Trees help us visualize the structure of the decision problem in terms of potential actions and our initial beliefs about the likelihood and expected value of different possible outcomes for each potential action.