“The most reliable way to forecast the future is to try to understand the present.” 

–John Naisbitt

tools, methods, solutions

market intelligence and insight

The discovery and framing process often identifies specific gaps in market intelligence that must be filled in order to validate our causal model of the market, to fill in the “unknowns” in our problem maps and decision trees, and to develop inputs for our prediction science tools.  

 

We have more than 25 years’ experience in all aspects of market intelligence gathering, including primary market research, database analysis, and secondary market research.  We have extensive experience with global market research studies, including research with emerging market consumers.

 

We design a market intelligence solution to match the specific information needs identified in the discovery and framing stage, and we take the expected value of information into account to assure the highest possible return on your market intelligence investment.

 

 

Our market intelligence and insight tools, methods and solutions include:

 

  • In-depth interviews and focus groups

  • Survey research

  • Ethnography 

  • Conjoint analysis

  • Latent class modeling

  • Data mining and predictive analytics

  • Bayesian analysis

  • Pricing research

  • Strategic customer segmentation

  • New product/service optimization