At Foreseeable Futures Group we practice the art of using prediction science to help our clients reduce uncertainty around strategic marketing decisions and make better bets on the future.
We focus on immediate and near term strategic decisions that are high risk and have to be made under uncertainty--like bringing an innovative technology to market or changing a pricing model.
We believe in looking at your markets and customers through the lens of theory to develop a deep understanding of what causes what to happen, when and why.
Behavioral economics informs our understanding of consumers’ motivations and their cognitive decision-making processes.
Game theory helps us identify and understand the competitive interactions between companies as well as the interactions between companies and their customers.
Complexity science and systems theory help us identify and untangle the different moving parts of evolving markets to enable prediction and forecasting.
“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.”
- Larry Page
how we work with you
The most important part of any engagement we undertake is the framing of the problem we are trying to solve. Research has shown that up to 75% of change initiatives fail because of misdiagnosis—solving the wrong problem. We use the same diagnostic and problem-solving tools as the big strategic consulting firms, applying them to your immediate and near-term critical decisions.
Forecasting engagements usually are structured in three phases around our solutions set:
Phase 1: Discovery and Framing
Phase 2: Market Intelligence and Insight
Phase 3: Prediction Science
We design our engagements to deliver rapid results—most complete forecasting engagements can be completed in 16-20 weeks, while simpler projects may require only a few weeks to complete.
We exploit our strong network of associates and partner companies to enable a lean engagement model. This helps keep costs low as we assemble virtual teams to meet the needs of each project.
Another way we differ from both strategic consulting firms and market research agencies is our pricing philosophy. We believe that the fees we charge for any engagement should reflect the value of information relative to the decision you are making. Before we design an engagement, we ask several questions to help us calculate the expected value of reducing the uncertainty around your decision.